Remove every reason to hesitate

THE IDEA
Every extra step, unclear price, or unanswered doubt costs you a sale. Show the price, show the proof, and make the next action obvious. When in doubt, take something away rather than adding another feature or form field.
SHOW THE PRICE
Hidden prices create anxiety. A clear number, or an honest range, builds trust.
ANSWER THE DOUBT
List the three reasons people say no, and answer each one before they have to ask.