Your first customers are people you can already reach

THE IDEA

Do not wait for strangers to discover you. Make a list of everyone you already know who has the problem you solve, and offer to help ten of them directly. The goal of the first month is not scale. It is proof that someone will say yes.

MAKE THE LIST

Former colleagues, local businesses, friends of friends. Anyone who has the problem is a candidate.

ASK DIRECTLY

A short, specific message beats a broad announcement. Offer to solve one thing and make saying yes easy.