An event is a reason for people to meet

THE IDEA

"Marketing meetup" is vague. "How three local shops doubled their weekend traffic" is a reason to come. Clarity fills seats. Tell people exactly who the event is for and what they will be able to do afterward.

NAME THE TAKEAWAY

Finish this sentence: after this event, you will be able to do one specific thing. Put it in the title.

PICK THE ROOM SIZE

A small, full room beats a large, empty one. Match the promise to the audience you can actually reach.