Maude & Will: Who's Actually Making Money Off You? 🧐🤨😕

MAUDE: Wait, so you're not on IG anymore? WILL: No, I still am. YESODI's not a replacement, it just sits next to it. But real question — what do you actually get out of IG? MAUDE: Reach? Like, people see my stuff. WILL: Do they though? Or does the algorithm decide, and you find out after? Think about what their actually selling. It's not your content. It's you. They collect everything about you and sell access to advertisers. The content is just the bait to keep you scrolling long enough to harvest more. That's why the feed is drama, gambling ads, beach vaca, celebrity mess, outrage — that stuff keeps eyeballs. It's not a content platform, it's a data brokerage with a content byproduct. MAUDE: Okay but I've made money on there. WILL: You've made money around it. Brand deals you had to hustle for. Meta made the money on it — off your data and your audience's data. And you're renting that audience. They can throttle you tomorrow and you have no recourse. MAUDE: And YESODI's different how, specifically? WILL: Three things. One, I'm not fighting an algorithm for discovery — nobody googles anymore, they ask Claude or ChatGPT. YESODI puts my stuff where the AI answers come from. When someone asks for what I do, I'm in the answer, not ranked 400th in a feed. Two, I decide who reaches me and who I sell to, anywhere online. My rules. Three, the money from my data comes back to me, my business. Plus I can split my profit with my followers — they're not spectators, they're on my team. MAUDE: Wait, you pay your followers? WILL: I can. And affiliation goes five layers deep — I share something, my friend shares it, five people out, I'm still earning. Same with people I bring onto the platform: they do business, I get a cut. So the honest question is just, do you want a broker who's incentivized to sell you, or a channel where the content is intentional, the audience is targeted, the terms are transparent, and the upside is yours? MAUDE: …Burn those pants, send me the link.