Publish. Sell. Connect. B2B2C for Modern Businesses
By Guy Evgeni Levin · 2026-08-12

Modern businesses no longer operate in a straight line. A company may sell directly to customers, work with other businesses, publish educational content, promote events, collaborate with professionals, and build a community around its brand — all at the same time. That is the idea behind B2B2C, and it is the direction Yesodi was built for.
Publish
Every business has something to say: a new product, a new service, an important announcement, an article explaining your expertise, a video demonstrating what you do, a podcast, press release, event, or piece of professional knowledge. Yesodi gives businesses and professionals a place to publish that content as part of their public business presence.
Instead of separating your company information from your content, your products, and your professional identity, they can live together. Publishing is not only about creating content — it is about building visibility, credibility, and authority around your business.
Sell
Businesses ultimately need transactions. On Yesodi, companies and professionals can present products and services directly alongside the content and profile that explain who they are.
A consultant can publish an article and offer consulting services. A software company can explain its product and publish the software. A creator can publish videos and offer products. An event organizer can promote an event and sell tickets.
The content creates interest. The business profile creates trust. Commerce allows that interest to become a transaction.
Connect
Business is still built between people. Customers want to know who they are buying from. Professionals want relationships with other professionals. Companies need partners, suppliers, clients, collaborators, and communities.
Yesodi connects these different participants inside one professional ecosystem. Businesses can reach customers. Professionals can connect with businesses. Businesses can discover one another. Customers can discover the people, content, products, and services behind a company.
That is what makes the model B2B2C rather than simply B2B or B2C.
One Business Can Be Many Things
A modern company does not need to choose between being a publisher, seller, creator, or professional organization — it can be all of them. Your business profile can become the starting point.
From there you can publish articles, videos and announcements, present products and services, create events, build professional connections and reach potential customers. The goal is simple: Publish. Sell. Connect.
B2B2C For Modern Businesses
Yesodi brings businesses, professionals and customers into the same environment. It is designed for the way companies increasingly operate today, where content, relationships and commerce are connected.
Whether you are launching a company, building your personal professional brand, growing an established business or creating something new, Yesodi gives you another place to build that presence. Publish your knowle