Your WhatsApp Chat Just Went Shopping
By William Lebovics · 2026-08-10

Most of us shop alone, surrounded by strangers paid to recommend things. Garde-Robe is Sarah Findlay's answer. Its AI quietly reads your email receipts and builds your entire closet digitally, no photographing or data entry, then turns anything you've stopped wearing into a resale listing in one click and pings you the moment a wishlisted item drops in price. But the automation isn't what makes it singular, the premise is. Findlay, an NYU Stern MBA who built her career inside Ralph Lauren, CHANEL and American Express, started it after the pandemic left her shopping in a vacuum: she could follow her friends on Goodreads, Spotify and Strava, but not in the one category where their taste mattered most. So she closed the gap. Friends over influencers. Social shopping, finally automated. I love it.
https://www.garde-robe.com/