Brands Must Earn Attention Now | Business | William Lebovics
The shift from buying to earning attention has transformed industries. Companies are investing in storytelling and creativity to engage audiences.
In a world overwhelmed with ads, earning genuine attention is key. Brands are becoming storytellers to captivate audiences.
Questions & Answers
Why are industries moving into the media and entertainment business?
Industries are moving into the media and entertainment business due to the reality that people no longer want to be sold to and the massive changes in viewing habits. This shift is creating significant opportunities for businesses to reorganize and invest in content that people care about, allowing them to earn attention rather than just buying it.
What strategies are brands adopting to earn attention in the current market?
Brands are adopting strategies such as hiring journalists, editors, podcast producers, and filmmakers; building their own publications and podcast studios; and creating partnerships with content creators. They are also making documentaries, TV shows, movies, newsletters, YouTube channels, live experiences, and entire media ecosystems around their businesses.
What skills are required for businesses to successfully earn attention?
To earn attention, businesses require people who understand storytelling, have taste, understand culture, and know how to make someone laugh, teach them something, surprise them, move them, or encourage them to return.
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