Ryan Cohen founded Chewy by prioritizing customer relationships over margins, sending handwritten cards and pet portraits to build loyalty in an industry doubted by investors.
Ryan Cohen turned rejection into a $3.3 billion success story by recognizing what mattered most to pet owners: genuine connection. His focus on personalized customer service transformed an entire industry.
More than 100 investors rejected Ryan Cohen before his company succeeded.
PetSmart bought Chewy for $3.3 billion.
Chewy built customer service around how much people loved their pets by sending handwritten cards, surprise pet portraits, and even flowers to customers.
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