37 Years to Finally Figure It Out

By William Lebovics September 1, 2026 21 views

A shift toward focusing on core strengths, sales and marketing, by partnering with great business operators who excel at execution, creating a model that's been transformative.

After 37 years, figured out the winning formula: partner with great operators, focus on what we do best, sales and marketing, and let them handle execution. It's been a complete game changer.

After 37 years in business, William Lebovics identified the winning formula: partner with great operators, focus on what the company does best in sales and marketing, and let partners handle execution. This strategic shift has proven to be a complete game changer.

Over the past 12 months, Lebovics made a conscious decision to stop trying to do everything themselves and instead focus on their core strengths. The author's team now handles all sales, marketing, outbound, inbound, closing, and presenting until a client signs, at which point their operating partners take over execution while the team returns to bringing in more business.

Lebovics identifies sales and marketing as their greatest strength, claiming expertise arguably better than 99.99% of companies on Earth. The author points to over a million followers as evidence that this success did not happen by accident.

The business is seeking to partner with B2B companies that have high profit margins and recurring revenue. The ideal partners are strong operators who excel at execution but lack expertise in sales and marketing, the exact area where Lebovics' company excels.

Questions & Answers

What was the major shift in the author's business strategy over the past 12 months?

The author made a conscious decision to focus on their core strengths, sales and marketing, and stopped trying to do everything themselves. They started partnering with strong business operators who excel at execution, while the author's team handles all sales, marketing, outbound, inbound, closing, and presenting until the client signs. After that, the partners take over operations while the author's team goes back to bringing in more business.

What does the author identify as their greatest strength compared to other companies?

The author identifies sales and marketing as their greatest strength, claiming they know it arguably better than 99.99% of companies on Earth. They point to having over a million followers as evidence that this success didn't happen by accident.

What type of business is the author looking to partner with?

The author is looking to partner with B2B businesses that have high profit margins and recurring revenue, whose owners are strong operators but lack expertise in sales and marketing.

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