A conversation with President Herzog about winning the social media war through truth-sharing and global amplification of Israel's narrative.
Meeting with President Herzog and First Lady Mikal to discuss Israel's social media strategy and the importance of sharing truth globally. Three years after 10/7, voices amplifying Israel's story remain essential.
The video features a discussion between President Herzog, First Lady Michal, and a CEO/influencer about how Israel can win the social media and PR war, particularly in reaching young people who have been exposed to misinformation about Israel online. They emphasize the importance of sharing the truth about Israel as a vibrant democracy and getting more people to see the country firsthand.
This video was recorded on the 3rd anniversary of October 7th, with the participants discussing both Israel's military progress in the war and the ongoing battle to counter propaganda on social media platforms.
The main speakers are President Herzog, First Lady Michal, and a CEO and influencer who works in social media and has been involved in countering misinformation about Israel online.
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