Starting with a real estate license during the 2008 housing crash, Ryan Serhant built his empire by cold-pitching apartments, leveraging TV exposure, and pioneering video marketing on social media.
From soap opera hand model to real estate mogul, Ryan Serhant built a $7 billion brokerage by treating real estate like a numbers game and mastering video marketing before it became standard.
Ryan Serhant got his real estate license in 2008 and grew his business by treating sales as a numbers game, pitching apartments to strangers. He later leveraged social media by filming his own listings on Instagram and YouTube, which helped him reach potential buyers before they were even looking to move.
Ryan Serhant's brokerage is built around an in-house film studio, which allows his agents to create videos for listings at minimal cost. Today, his 1,700 agents sell $7 billion of homes per year.
In 2010, Bravo held auditions for a show about New York real estate, and Ryan was selected out of 3,000 agents partly because his background as a soap opera actor taught him how to perform on camera. He used his acting experience to film his own listings and post them on social media while waiting for the show to air.
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