How Grant built Whatnot into one of the fastest-growing live commerce platforms
Location: Upper East Side
Fascinating conversation with Grant LaFontaine, the founder and CEO of Whatnot, the live shopping platform that turned collectibles into a billion-dollar marketplace. If you want to understand where commerce is heading, this is a must-watch. #TheVenture #Whatnot
Grant LaFontaine is the co-founder and CEO of Whatnot, a live shopping and collectibles marketplace that has grown into one of the most valuable startups in the commerce space. In this episode of The Venture, LaFontaine discusses how Whatnot began as a platform for trading Funko Pops and evolved into a live commerce giant spanning sports cards, sneakers, vintage clothing, and beyond. He shares the founding story, the mechanics of live auctions, how Whatnot built trust between buyers and sellers, and what the future of real-time social commerce looks like. The interview offers a rare inside look at the decisions and product thinking that took Whatnot from a niche collectibles app to a multi-billion dollar platform reshaping how people buy and sell online.
Grant LaFontaine is the co-founder and CEO of Whatnot, a live shopping marketplace that grew from collectibles into a multi-billion dollar commerce platform.
Whatnot is a live auction and shopping app where sellers host real-time streams to sell collectibles, sneakers, vintage items, and more directly to buyers.
The Venture is an interview series featuring founders and CEOs of fast-growing companies, exploring how they built their businesses.
More videos by William Lebovics →
Watch on Yesodi → Join Yesodi →