A lockdown kitchen experiment became a viral cooking sensation when one Shabbat food video reached 6.5 million views, transforming a mom's casual recipe sharing into a global culinary movement.
Sivan's Kitchen grew from a neglected cake page during lockdown to a global phenomenon, reaching over 2 million followers through consistent sharing of Shabbat food content that now appears on tables worldwide.
A puff pastry apple video that received 6.5 million views. This video was a turning point for the page after it had started with very few followers.
During lockdown, Sivan's daughter walked into the kitchen during Shabbat food preparation, took her mom's phone, renamed the existing cake page to Sivan's Kitchen, and encouraged her to start sharing videos. Sivan then learned to make reels, posted consistently, and answered followers' questions.
The page shares recipes and videos of Shabbat food prepared in a Friday kitchen. The recipes have become popular on Shabbat tables around the world.
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