Substack grew to 35 million readers and over 5 million paid subscriptions by offering writers direct audience ownership and subscription earnings, with over 50 creators earning $1 million annually.
Substack has become a major platform for writers and creators seeking direct audience relationships and subscription revenue, attracting millions of readers and high-earning independent creators.
Substack was launched in 2017 by Chris Best and his team. The platform was designed to allow writers to speak freely, own their audience, and earn directly from subscriptions.
According to the video, Substack has over 5 million paid subscriptions and more than 50 creators earning over $1 million a year. The platform also reaches 35 million readers.
Substack reached a $1.1 billion valuation by 2025.
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