How Taylor Swift built a devoted following by studying her fans obsessively, understanding what they cared about, and involving them in exclusive Secret Sessions before her album release.
Taylor Swift spent hours studying her fans online before releasing 1989, learning what they cared about and their inside jokes. She then invited select fans to Secret Sessions where she played the album first and asked what resonated with them.
Taylor spent hours online studying her fans by watching what they posted, what they cared about, and their inside jokes. She then personally selected some of those fans and invited them to her house for Secret Sessions, where she played the album before anyone else and discussed the songs with them.
Instead of guessing what her audience wanted to hear, Taylor paid attention to what her fans actually cared about through her research, which allowed her to have targeted conversations about which songs resonated with them during the sessions.
The video explains that effective communicators start by asking "Who am I talking to and what do they care about?" rather than "What do I want to say?" This approach of understanding your audience first is what created Taylor's devoted following.
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