Yesodi vs. The Agencies

By William Lebovics November 2, 2026 2 views

Why the agency commission model is being disrupted, and what replaces it

Location: Upper East Side

The old agency model takes 15, 20% and calls it standard. The Ten Percent Model flips that. Yesodi gives creators and businesses a direct path, keeping more of what they earn while reaching the same audience. This is part 2 of 6 in the Yesodi vs. The Agencies series. Follow @yesodiguy for the full breakdown.

This video is part two of a six-part series titled Yesodi vs. The Agencies, examining how the traditional agency commission model compares to Yesodi's direct publishing and monetization platform. The Ten Percent Model segment breaks down how creators and businesses can reduce the percentage they pay intermediaries by using Yesodi's tools to publish, sell, and connect directly with their audience. The series, produced by @yesodiguy, challenges the standard 15 to 20 percent agency take and argues that a leaner, platform-native model benefits both creators and their clients. Each installment in the series presents a specific argument or framework for why the agency era is giving way to direct-to-audience platforms like Yesodi.

Questions & Answers

What is the Ten Percent Model?

It is a commission framework that challenges the traditional 15, 20% agency take, arguing creators and businesses should keep more by publishing directly through platforms like Yesodi.

What is the Yesodi vs. The Agencies series about?

It is a 6-part video series by @yesodiguy comparing the traditional agency model to Yesodi's direct-to-audience publishing and monetization approach.

How many parts are in the Yesodi vs. The Agencies series?

There are 6 parts in total, each covering a different aspect of why the agency model is being disrupted.

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