REAL WORLD DRESSING, UP CLOSE
By William Lebovics · 2026-09-08

The seating plan at the Leman Ballroom is a design decision, and it happens to favor one designer on the bill more than any other.
The runway runs straight up the center of the room, and no guest sits more than three rows from the clothes. For a couture gown built to be read from the back of a theatre, that is a pleasant bonus. For Natalie's Fashion House, it is the entire proposition, because these are clothes that reward being looked at from four feet away.
Natalie Hajibai's house works in cotton, linen, cotton linen blends, crochet, eyelet and shimmer. That list is not a luxury list. It is a list of fabrics that behave honestly, that wrinkle where a body bends, that breathe in August, and that show every decision the maker made. Crochet in particular is unforgiving at close range: the gauge is either right or it is obviously wrong, and there is no finish to hide behind. The house builds crochet midi skirts and a crochet two piece set anyway.
The catalogue is organized around three things: dresses, skirts and tops. Maxi, midi and wrap silhouettes in the dresses. Print, ruffle, wrap and crochet in the skirts. Lattice, ruched and button down in the tops. Prices run from about fifty six dollars for a cotton tie back top to three hundred forty eight for a chain floral linen dress or a champagne shimmer dress, with most of the collection landing between a hundred and three hundred.
There is a recurring chain print that runs across a dress, a shirt, a maxi skirt and a contour midi, which is how you can tell a house has a handwriting rather than a mood board. The palette leans chocolate, blue and white, floral, champagne. The lengths run long. The house has been publishing seasonal collections since at least Spring Summer 2023, through Resort 2024, Fall 2024 and Spring Summer 2025, which is four consecutive years of shipping, an achievement that sounds unremarkable until you count how many labels announced in 2023 are still trading.
The tagline is three words: make elegance effortless. The clothes make good on the second word more than the first, and that is a compliment. This is not eveningwear. It is the harder category, the one a woman actually gets dressed in on a Thursday, where a linen dress has to survive a commute, a lunch, a school pickup and a dinner, and still look deliberate at nine at night.
Fashion week rewards the opposite instinct. The spectacle gets the photograph and the gown gets the front page. But the thing that keeps a small house alive is a woman who wears a hundred and twenty nine dollar crochet midi until it falls apart and then buys it again in another color, and no runway has ever quite figured out how to dramatize that.
The Leman Ballroom, with its three row limit, comes closer than most. Look at the stitching on the eyelet as it passes.